Tourism development in Kenya: Constraints and opportunities

Health Tourism: Opportunities, Constraints, Obstacles and Solutions

Electronic Markets in Tourism - Constraints and Opportunities

line reservation networks, known as CRSs or GDSs, extensively used by travel agencies worldwide, many factors have combined to inhibit the development of flourishing electronic markets serving the tourist and the tourism industry. It is certainly true that the airline GDSs provide something approaching a true electronic marketplace in the United States, where 95% of all airline tickets are sold...

Impediments and Opportunities in Tourism Development in Southwest Alaska

The Bristol Bay region of southwestern Alaska is sparsely inhabited, but richly endowed in resources that could support a major tourism industry. Despite an abundance of natural and cultural attractions and a clear need for economic diversification, the tourism industry is still largely undeveloped. Several factors account for this unfulfilled opportunity, including high travel costs, lack of v...

Identifying Customer Journey Opportunities in 5A Model in Tourism Industry

Purpose: Growing development of technologies helped stronger customers with better relationship with companies. Consequently, marketers should pursue new ways of attracting customers and pathway. Modern customer buying path in the age of communication has been redesigned as 5A model (Aware, Appeal, Ask, Act, Advocate). The purpose is to identify customer opportunities of 5A model in tourism ind...

Economic Contribution of Tourism in Kenya

As in many other developing countries, tourism is one of the key drivers of Kenya’s socioeconomic development. At independence in 1963, Kenya depended mainly on its exports of agricultural products such as coffee and tea for foreign exchange. However, with the decline in world market prices of these primary products, the country has turned to tourism as an alternative. In spite of the growing i...